High-Impact Emails: Metrics That Guide Campaign Success

At The Global Fusion, we craft automated, behavior-driven email flows that feel personal — not pushy. Every campaign is backed by data and optimized to speak directly to user interests.

Key performance indicators we track include:

• Open Rate– Measures how compelling your subject lines are. We A/B test them to get the best results.
• Click-Through Rate (CTR)– Tells us how effective your content and CTAs are in driving action.
• Conversion Rate– Shows how many recipients completed the desired action (purchase, signup, etc.).
• Bounce Rate & Unsubscribes– Helps us refine lists and maintain strong sender reputation.
• Engagement by Segment– Allows targeting based on customer behavior and purchase history.

We ensure your emails land in inboxes — and convert.